When it comes to analysing business success and failure, Ron Adner literally wrote the book
In The Wide Lens, innovation expert Ron Adner draws on over a decade of research and field testing to take you on far ranging journeys from Kenya to California, from transport to telecommunications, to reveal the hidden structure of success in a world of interdependence.
Want to know what Nokia did so wrong? What Apple does so right? Just watch my chat with Ron...
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